It is expected that by 2019, 72.4 percent of the world’s online population will be able to access social networks, which would represent an increase of 69.6 percent when compared to the numbers registered during 2016.
The data every time seems more natural, especially with the growth of generations that were born with the daily use of these platforms, but it was not always so and in fact the power they are acquiring is still impressive.
The number of users dominates Facebook, with 2.32 billion monthly active users, of which 57 percent are men, compared to 43 percent of women.
We know that there is also a deep power of Instagram, once he imitated Snapchat’s most outstanding features and that’s how he saved himself from ruin. And finally Twitter.
Which does not have the number of users that Facebook, but 50 percent of those who use its 280 characters consult information on the platform and also follow a brand or character because they consider the information reliable.
So, Facebook is the most popular, Twitter the most trustworthy, Instagram dominant and Snapchat?
The boom of this platform came with its ephemeral content, stories that caused a furore especially among the youngest, but little by little it was filled with older generations and lost its relevance.
However, the figures have revealed a truly attractive fact: Snapchat could be the best investment in the future.
The future has been revealed
In the industries, the passage from one generation to another is gradually being noticed. To better understand this we can give the example of the labor industry.
At this time the Millennials dominate the main technology companies, have financial comfort, a good job, stable, recognized, paid, but, it will happen that it will be replaced by the next generation, as it happened with the Baby Boomers or Generation X.
“In times of despair, you can believe the cynic who tells you that a person can not make a difference, and sometimes it can be hard to see your own impact.
Please remember that it is not possible at this time or at any time to know the final results of our efforts “, Evan Spiegel, CEO of Snap Inc.
Thus, Snapchat is the platform that could replace the domain of Facebook, just competed by Instagram, as revealed by the figures.
According to the latest edition of PiperJaffray’s survey “Taking Stock With Teens,” 41 percent of the approximately 8,000 teenagers surveyed in the United States chose Snapchat as their favorite platform.
Meanwhile, 35 percent of respondents decided that Instagram is not so bad, but on Facebook and Twitter, they are increasingly less attractive to teenagers. Only 6 percent of 16-year-olds believe that these two are attractive options.
The present is dominated in the new generations by Snapchat, but finally the Millennials dominate consumption, so it would be the future that can exploit the platform.
As long as it continues to innovate and does not stagnate in the face of the fearful strategies that Instagram constantly throws, because they have placed it almost at the top.
Although in the end Instagram has committed serious errors in customer service, as we showed in “The 5 worst actions of Instagram reported by its users that could be an area of opportunity.